Video Marketing Strategy Checklist



Video is a great way to build business relationships. Video allows your audience to connect with you, and your brand, in a way that just isn’t possible with less personal mediums like audio, text or still images.

But as powerful as video is, it isn’t enough to post one video and hope it goes viral. To find success in video, you need a video marketing strategy.

To create a successful video strategy you’ll ...

Read more ...

How to Use a Storyboard


When it comes to creating effective video, planning is crucial.

The storyboard is a visual plan of your video. It is designed to help you – and everyone on your development team – visualise your project in detail before filming begins.

Your storyboard will help you to map out the intentions for your video, and should include things like camera angles, props and shooting instructions.

An Effective Storyboard Will:

1. Save You Money – A ...

Read more ...

Marketing Your Business – YouTube 101


Did you know that YouTube is the 4th most visited website in Australia, and the second most popular search engine in the world?

Outranked only by, and Facebook, YouTube can be a powerful marketing tool – so why aren’t you making the most of it?

YouTube has more than a billion unique visitors each month, and YouTube users watch more than 6 billion HOURS of content every 30 days.

But that’s not all ...

Read more ...

What Video Style Suits Your Business?


You probably already know that if you want to get your business noticed, you need a video.

The great news is that even if you’re a ‘behind the scenes’ type of person and don’t feel comfortable being on camera, there are still some great options you can consider to make the most of video marketing for your business.

Different industries suit different styles of video marketing. If you run a home business from your ...

Read more ...

How to Create a Viral Video for your Business

Screen Shot 2014-07-13 at 9.09.06 pm

If you’re interested in video marketing for your business, making something that a consumer actually wants to share is critical for success. Consumers watch – and share – branded videos for the same reason they share non-branded ones: They’re compelling, instructive, or entertaining.

Ultimately your goal should be to make the audience feel as though they’ve discovered something worth spreading the word about. And the great news is that ...

Read more ...

6 Ways to Look Great on Camera


Making a great first impression can be tough. After all, you only have seven seconds to create an impression that builds credibility and instills trust – and that goes for when you’re on camera too!

Making sure you look great is important. Choosing a great outfit and getting your hair and make up
done by a professional is an excellent start, but it’s not everything you need to consider if you want
Read more ...

5 Steps To Building A Successful Digital Profile

5 Steps To Building A Successful Digital Profile

Building a successful digital profile requires a strategy. Gone are the days where you
can “wing it” and succeed.

Here’s a checklist of questions you need to ask yourself (and answer) in order to create
and target the right audience.

1. What is your message? – Are you wanting to promote and position yourself as an
authority on a topic?
2. Who is your target market? – SME’s? A specific industry?
3. What information are your customers looking for online? – Can ...

Read more ...

10 Things To Think About Before Creating A Video

10 Things To Think About Before Creating A Video

I’m often asked ‘What the hell am I supposed to do with my videos?’ Well, my first question to you
is … have you uploaded them to YouTube? (this is your platform for a WebTV channel).

Although, before jumping in, take a step back and think about WHY you want video and how it can
benefit your business.

We all want to increase our profile or leads (maybe both) and video is the best way to do this (see my
blog ...

Read more ...

Web TV for Business

Web TV for Business

Having a YouTube channel is as important as registering your domain name when it comes to your
online presence.

Just like securing your social media names for brand consistency, and as video content marketing
continues to grow, you may find that your business name on YouTube is already taken!!

If it is, and you play your cards right, the person using your business name may be nice and willing
Read more ...

How a Strategy Can Work For Your Videos

How a Strategy Can Work For Your Videos

Before you start marketing your business you need to have a plan. Having a strategy is
the key to success.
Uploading a video to YouTube and sharing it with friends on Facebook may get some likes
but does it get you business?

One third of all online activity is spent watching video. Before you start using video to
promote  your business consider this;

• Who is your audience?
• What are your clients searching for to ...

Read more ...
Page 1 of 2 12