Video & Social Media – a Winning Combination!



Video marketing is a powerful business tool, and in today’s marketplace, social media sharing is the new ‘word of mouth’, so it makes sense that combining the two would make a winning business strategy.

These days it’s not enough to make a great video – if you want your videos to make an impact, you first need to build an effective sharing network, which all starts with you and your social media accounts.

But ...

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How to Improve Your Presentation Skills


There are many elements to creating an effective video. Some of them you can outsource, like the crew, the set design and even the writing of your script. But there’s one thing that’s ultimately up to you, and that’s how well you present on camera.

Whether you film your videos yourself, or hire professionals to help you out, these tips will help you present like a professional.

1. Practice, Practice, Practice – Know your ...

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Video Marketing Strategy Checklist



Video is a great way to build business relationships. Video allows your audience to connect with you, and your brand, in a way that just isn’t possible with less personal mediums like audio, text or still images.

But as powerful as video is, it isn’t enough to post one video and hope it goes viral. To find success in video, you need a video marketing strategy.

To create a successful video strategy you’ll ...

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How to Use a Storyboard


When it comes to creating effective video, planning is crucial.

The storyboard is a visual plan of your video. It is designed to help you – and everyone on your development team – visualise your project in detail before filming begins.

Your storyboard will help you to map out the intentions for your video, and should include things like camera angles, props and shooting instructions.

An Effective Storyboard Will:

1. Save You Money – A ...

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Marketing Your Business – YouTube 101


Did you know that YouTube is the 4th most visited website in Australia, and the second most popular search engine in the world?

Outranked only by, and Facebook, YouTube can be a powerful marketing tool – so why aren’t you making the most of it?

YouTube has more than a billion unique visitors each month, and YouTube users watch more than 6 billion HOURS of content every 30 days.

But that’s not all ...

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What Video Style Suits Your Business?


You probably already know that if you want to get your business noticed, you need a video.

The great news is that even if you’re a ‘behind the scenes’ type of person and don’t feel comfortable being on camera, there are still some great options you can consider to make the most of video marketing for your business.

Different industries suit different styles of video marketing. If you run a home business from your ...

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How to Create a Viral Video for your Business

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If you’re interested in video marketing for your business, making something that a consumer actually wants to share is critical for success. Consumers watch – and share – branded videos for the same reason they share non-branded ones: They’re compelling, instructive, or entertaining.

Ultimately your goal should be to make the audience feel as though they’ve discovered something worth spreading the word about. And the great news is that ...

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6 Ways to Look Great on Camera


Making a great first impression can be tough. After all, you only have seven seconds to create an impression that builds credibility and instills trust – and that goes for when you’re on camera too!

Making sure you look great is important. Choosing a great outfit and getting your hair and make up
done by a professional is an excellent start, but it’s not everything you need to consider if you want
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5 Steps To Building A Successful Digital Profile

5 Steps To Building A Successful Digital Profile

Building a successful digital profile requires a strategy. Gone are the days where you
can “wing it” and succeed.

Here’s a checklist of questions you need to ask yourself (and answer) in order to create
and target the right audience.

1. What is your message? – Are you wanting to promote and position yourself as an
authority on a topic?
2. Who is your target market? – SME’s? A specific industry?
3. What information are your customers looking for online? – Can ...

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10 Things To Think About Before Creating A Video

10 Things To Think About Before Creating A Video

I’m often asked ‘What the hell am I supposed to do with my videos?’ Well, my first question to you
is … have you uploaded them to YouTube? (this is your platform for a WebTV channel).

Although, before jumping in, take a step back and think about WHY you want video and how it can
benefit your business.

We all want to increase our profile or leads (maybe both) and video is the best way to do this (see my
blog ...

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